FROM MASS CULTURE TO CULTURAL INDUSTRY (ABOUT THE COMBINATION OF CULTURE AND ECONOMY IN THE LATE XX AND BEGINNING OF XXI CENTURIES)

This article is devoted to the concept of creative economy and role creativity innovation in modern world. The divided into a number separate industries –creative industries, one which cultural industry, object this study. origins industry go back 19th century are associated with possibility replicating art spread mass culture. numerous disadvantages combining culture have been comprehended by many philosophers twentieth century, but today it possible note positive aspects this. analyzes "creative city", continues study large cities after urbanism. According C. Landry, kind philosophy city, main driving force. Cultural maps country's regions part formation new standards. discusses hubs, coworking spaces, clusters as spaces for production ideas. ways their functioning given on example city Kharkov. Public space backbone city. need generate resources economic growth attraction investments emphasized. city's “creativity” level based indicators such life, favorable conditions development creativity. consequences use applied practices, innovations that change social from outside inside, profit generation, job creation respect intellectual property. topic relevant research future, increase sector economy. You can also state "creativity" economy, regardless industry.